Can citizen media mogul Amra Tareen remake journalism and make money? At least she thinks so. If reading the news at AllVoices.com feels familiar, here's why: Its content is rated like Digg; its citizen reporting is aggregated like Google News; its publishing platform resembles CNN's iReports. All this helps AllVoices pull off a crowdsourcing coup. With a staff of 10 operating from modest office space in downtown San Francisco, it oversees 300,000 registered contributors whose content draws 4.6 million unique visitors a month. Users from around the world post stories, videos and images, filing from laptops and cell phones--"unedited by humans" says the site.
One human involved is founder Amra Tareen, a former telecom engineer who grew up in Pakistan and Australia, earned a Harvard M.B.A., then joined venture capital outfit Sevin Rosen Funds, where she became a partner. After drawing up a business plan for AllVoices in her living room, she left Sevin Rosen and launched the site in early 2008. Tareen spoke with Forbes in early February.
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