Tuesday, October 26, 2010

Unilver announces winner of largest-ever effort to involve consumers in content creation

Partnership with MOFILM invited budding and established film-makers to produce short films for top brands – from Axe to Vaseline; Grand-Prize winning film premieres at London Film Festival

UNILEVER, in partnership with MOFILM and the London Film Festival, are excited to announce the grand-prize winner of the Unilever Consumer Creative Challenge at this week’s London Film Festival. Judges awarded Ryoko Kawanishi the grand prize for her film, The Melody of Skin, created for the Vaseline brand.

A judging panel of peers, film experts and industry leaders selected the overall grand-prize winner from the 13 shortlisted videos – one for each of the participating brands. The winning film, Melody of Skin was chosen from among the brands’ entries and premiered at the London Film Festival last night. Ms Kawanishi will receive £7,000 and the grand-prize-winning film will feature in an upcoming Unilever marketing campaign.

Competition participants were invited to make a film for one of thirteen international Unilever brands. To watch the winning entries for each brands use the gallery below or follow the links: Axe, Ben and Jerry’s, Close up, Dove, Walls, Knorr, Lifebuoy, Lipton, Rexona, Snuggle, Sunsilk, Surf and Vaseline.
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