Tuesday, November 30, 2010

Talk of Google Buying Groupon for a Cool $2.5 Billion

Author: Stevie Ray Gilbert
Published: November 29, 2010 at 2:54 pm

Cyber Monday, and apparently Google has its sites on Groupon. As yet unconfirmed, the word is Google will purchase Groupon, the two-year-old worldwide local deals website that already boasts 20 million subscribers and estimated monthly revenues in excess $50 million. The figure for the price tag has settled at around $2.5 billion for the time being, making it a sweet deal for Google, seeing as how earlier this year Groupon was reported to raise funds, enough to make the company worth a nice, round $3 billion.

Business gurus labeled Groupon’s success “unprecedented” early on. Labels aside, any company that has only been around for two years is still “early on.”

VatorNews credits an unnamed insider from one of the companies, but Google isn’t talking and neither is Groupon. Vator insists, however, their source is reliable and says the story is consistent with “the recent string of Groupon acquisition rumors.”

“The rumors may have some merit,” said Vator’s Faith Merino in a November 19 article where she pointed to a recent Groupon tweet: "Hang in there, everyone: big things are afoot at Groupon.com today and we apologize for the site being so slow. We're on it. Updates soon..."

In that same article Merino quotes Groupon’s Julie Mossler, “Any rumors are way more interesting than us saying 'no comment.”

A Google takeover of Groupon would have interesting implications for Groupon’s partnerships with Yahoo and Ebay, two relationships that were preceded with glorious fanfare and rumor as dazzling as today’s.

Groupon and eBay seems like a natural fit. The two entities joining forces meant eBay shoppers could get the same kind of local deals using Groupon’s geo-targeting technology without being one of the 20 million Groupon subscribers. Talk about incentive; if you bought Groupon merchandise via eBay, you would receive five-percent of the purchase price back if you subscribed to the eBay Bucks Rewards Program.

This is the kind of acquisition that keeps the Google Campus stimulated. One can almost sense the collective rolling up of sleeves and rubbing together of palms while the nerds figure out how to integrate Groupon’s non-stop cyber machine, a globally aware consciousness that keeps track of all the best deals (in 29 countries) all over the world right down to your neighborhood.
Read more: http://technorati.com/business/article/talk-of-google-buying-groupon-for/#ixzz16lm5rz49

Read more: http://technorati.com/business/article/talk-of-google-buying-groupon-for/#ixzz16llz3dwD
Read more: http://technorati.com/business/article/talk-of-google-buying-groupon-for/#ixzz16llt5moX
To learn more click here

No comments:

Post a Comment