Direct Marketing Gets Social and crowd sources for ideas...

A good example of that includes creating social network groups to provide consumers a place to socialize and for brands to introduce new products, gain feedback, crowd source ideas, “energize” brand evangelists and listen/respond to concerns. Mashable has a good write up on brands that use Facebook Fan pages that do this such as Pringles, Coca Cola, Starbucks, Addidas and Red Bull.To Learn More Click Here