Viralsourcing: Let Crowds Create Your Ad Message

Not only are fans spreading the word about products—they're now helping to design and build marketing campaigns from the get-go. Ross Kimbarovsky, the co-founder of online design studio CrowdSpring.com, faced a dilemma last December. CrowdSpring, which matches designers with companies that need Web site graphics or logos, was less than a year into existence and needed to promote itself on a limited startup budget. Kimbarovsky took a page from his own social Web playbook. He asked a group on one of CrowdSpring's online forums for marketing ideas; one user suggested designers contribute a Web site to a nonprofit group free of charge. The group picked a charity that helps fathers of children with autism. To Learn More Click Here