These days, more and more books have accompanying Websites and smart authors even try to attract readers online before the book is even published. Sometimes they even try to enlist those potential readers into contributing to the book (for free). Brooklyn food writers Amanda Hesser and Merrill Stubbs are crowdsourcing their next cookbook on a site that just launched in private beta called Food52 (it will open up on September 15, but you can sign up now for an invite at the site)
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