Friday, November 13, 2009

Crowdsourcing at Heart of New Fashion Site:

The fashion industry is jumping into the crowdsourcing fray with the launch of JUSTPROUD, a community-driven fashion brand that will enable members to contribute to the design, the modeling of clothes and the photographs for eventual ad campaigns.
Developed by California-based Ballsmedia, the portal is true to the collaborative concept of crowdsourcing - which is based on the premise of an idea or product developed by and voted on by community members: JUSTPROUD members will vote on the contributions with the most popular designs produced and the most popular models and photographers chosen.

This site is available in eight different languages and will have the first items ready for co-development and sale by January, 2010.

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