Quitting Hollywood for Crowdsourcing: Former Sony Exec Brings Animation to the People

It’s not just broadband distribution that’s undergoing a seismic shift. The former head of Sony Pictures Digital Entertainment Yair Landau thinks he can revolutionize production on the web by crowdsourcing a five-minute animated short. The goal: beat the astronomical production costs that burden the majors and give upstart animators a chance in the big leagues. It’s a bold experiment for a small studio looking to compete with the majors. What kind of a guy quits his job to crowdsource a film short from Facebook users around the world? At Sony 17 years, Landau earned a reputation as a progressive thinker
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