By Patrick Frater
Dec 3, 2009, 09:30 AM ET
HONG KONG – Malaysian director Ho Yuhang, Switzerland's Pipilotti Rist and Alexis dos Santos from the U.K. and Argentina will take part in an unusual film funding initiative being launched by the International Film Festival Rotterdam (Jan. 27 – Feb. 10, 2010).
The Cinema Reloaded will seek production finance for the films through the festival’s loyal supporters and film lovers around the world in a crowd-funding plan coordinated through a dedicated Web site. Films will begin shooting when a minimum level of finance is reached.
Once production has begun, backers will be able to track their chosen project, talk to other investors and to interact with the filmmaker. The films will be premiered at the 2011 festival and will then be distributed online to various platforms. The festival expects the filmmakers to experiment with different ways of collaboration with audiences.
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