Putting the BootB into crowdsourcing

By Hugh Jordan. Italian jobs. Launched two years ago, BootB was one of the first on the online crowdsourcing scene. But lacking the backing of some of its rivals, it has remained pretty much under the radar. Until now, that is.
“We have been building the plane while flying it,” says company founder Pier Ludovico Bancale of his project. “It was a typical garage set-up in the beginning, funded by family and friends but the idea has always been there and the idea is what counts.”
Bancale flirted with the idea of taking venture capital from some of San Francisco’s finest but, in the end, expansion has come courtesy of Italian backers.
“The guys [involved] are all successful businessmen, they have all started their own companies and they all believe that the future of creativity is online,” explains Bancale. “Creativity has always been an asset of Italy,” he adds wryly. “It’s what we do well.”
The site’s format is familiar enough. Clients post a brief and the creatives come up with solutions. The client’s fee is then 80/20 in favour of the creative, a pretty attractive split in comparison with other crowdsourcing sites.
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