Saturday, January 30, 2010

Mobile OS maker is using crowdsourced ideas to improve the wireless industry--and its own image.

Virtually everyone has ideas on how cellphones, mobile applications and the wireless industry could be improved. But, as in many industries, these opinions aren't always heard or heeded by the companies that make these devices and services.

In October 2009, the Symbian Foundation, a nonprofit organization behind the world's most popular mobile operating system, set out to bridge this gap with an idea-generation Web site called Symbian Ideas. Utilizing a system that borrows features from Wikipedia, news aggregator and a Procter & Gamble ( PG - news - people ) site that solicits product ideas from consumers, the site has collected more than 800 ideas from hundreds of people. So far, the foundation, which counts AT&T ( T - news - people ), Nokia ( NOK - news - people ) and Sony ( SNE - news - people )Ericsson ( ERIC - news - people ) among its nearly 200 members, has adopted about 5%, or 40 of the suggestions.
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