Multinational Search: Is Facebook A Global Threat To Google?

In December, Hitwise released data showing that the top Google search term of 2009 was “Facebook” having moved up from position number ten in the previous year. Hitwise also wrote that Facebook took the number one spot on Christmas Day—a claim Barry Schwartz later investigated...

..Both Google and Facebook have also used some form of crowdsourcing or volunteering to undertake localization for broader markets.

What this demonstrates is that if you have a great idea with global potential and you intend to go there,you’d better move early and fast because it’s very easy for local players to use your great idea and to become a threat to your own progress in your future roll out...
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