Wednesday, October 14, 2009

Appswell Tests the Crowdsourcing Model for iPhone Apps

Last time I checked, there were 85,000 iPhone applications in Apple’s iTunes App Store, a number that seems to grow by thousands every week. But most of those apps were dreamed up by developers, not by average users. Now there’s a way for anyone with a bright idea for an iPhone app to submit it—and, if other people like the idea enough, to see it get made. It’s called Appswell, and it launched yesterday. The idea behind the Cambridge, MA-based startup, the brainchild of a young serial Web entrepreneur named Dan Sullivan, is to take advantage of the collective creativity of iPhone users to come up with the next great money-making app, and give everyone a chance to share in the proceeds. Anyone with an iPhone can submit an idea to Appswell or vote on other users’ ideas. Each month, the company will turn the most popular idea into an app, and reward the creator with a $1,000 cash prize and a stake in future sales.
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