Crowdsourcing: MySpace asks fans for help with ad campaign

LONDON - MySpace has become the latest brand to use crowdsourcing for an ad campaign, asking people to submit copy and images that will be broadcast on digital billboards in major cities around the globe. The three-week tie up, called 'Step Up to the Mic', is challenging MySpace members to share their thoughts on a dedicated page hosted by the social media website. Messages, which can up to 50 characters of text with an image, will be sent to Titan Outdoor to broadcast on its network of screens.
To Learn More Click Here