Corporate crowdsourcing and innovation's "dirty secret"

Remember that super idea you had last year for a new service that had real potential to make life easier for customers while boosting revenue for your company? Whatever happened to it? Was it properly aired and vetted within your organization, or did it end up like 99% of good ideas -- briefly tossed around in a conference room or email thread, before being forgotten and overtaken by new priorities?...That's where Imaginatik's Idea Central software comes in. It's a browser-based tool that lets companies leverage a much larger group of employees to internally crowdsource the tasks related to idea generation and better identify those ideas that have real potential. The software is already on version 9, and customers include Reed Elsevier, Chubb, Bombardier and Novartis. Imaginatik CEO Mark Turrell recently discussed Idea Central's positioning in the market for collaboration and project management software, plans for future expansion, and the "dirty secret" of idea management and innovation. (After the Q&A, you can watch a video of Turrell discussing innovation at last year's World Economic Forum in Davos, Switzerland).
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