Crowdsourcing – it’s war!

Logo battles. Buenos Aires-based Connaxis pulled in close to 400 designs in four weeks for the contest to create a logo for its new Guerra Creativa creative community platform. Connaxis - which tags itself a ‘creative outsourcing specialist’ - says the new platform can be used by companies “to crowdsource creative work to a community of quality designers. It sets itself apart from other crowdsourcing initiatives due to its playful battlefield concept, community arena, profiling functionality, modern design and multilingual application.” And true to the platform’s name, Connaxis leans heavily on the warfare lexicon. “Guerra Creativa is a community platform for the creative,” the outfit says.
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