Wednesday, September 9, 2009

Will VitaminWater's Facebook App Make Us Smarter About Crowdsourcing?

Before we begin with our deep thoughts about flavored water, here's a brief rundown of the crowdsourcing program: The brand has added a "flavorcreator" tab to its Facebook page (which currently has almost 475,000 fans), allowing people to vote for the next VitaminWater flavor, the ten finalists having already been determined. (A cloud and a ranking list within the app shows what flavors are currently the most talked about. At this writing, green apple and mint were running one and two.)...I'm a little confused about why ultimate decision-making goes to 50 Cent (a company investor) and Carrie Underwood. Shouldn't the winner be the one most people voted for?
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