Delaying Your Social Media Marketing: Lose Audience, Consumers, Trust

Social media marketing has become a bridge to consumers with companies all over the world. Target uses Facebook to “crowdsource” ideas for where they should donate their charitable contributions. Dell crowdsources their audience on Ideastorm.com to generate ideas for their products and services while providing a voice to their consumers. Starbucks, this summer, provided a free pastry day giveaway on Twitter which generated 6 figure returns, a mountain of publicity, and thousands of new followers on Twitter.
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