Jelli Lands $7 Million for Interactive Crowdsourced Radio

San Mateo, Calif. - Jelli, the operator of a crowdsourced, hybrid online and on-air radio format, announced on Thursday that it has raised $7 million in its first round of financing, led by Battery Ventures with participation from First Round Capital.

San Mateo, Calif.-based Jelli launched its platform in 2009, piloted the service on CBS Radio's Live 105 in San Francisco, and is now on the air in 17 markets in the U.S. and Australia.

The social music service lets listeners vote songs up or down, to create and alter the on-air playlist in real-time -- even enabling listeners to pull a song off the air in mid-spin.
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