Beyond buzz. Crowdsourcing outfits GeniusRocket and 99designs have joined forces to rename the term ‘crowdsourcing’… by crowdsourcing the task to the community.
The Are You a Dick… But Really Wish People Would Call You Richard? project asks participants to think about what crowdsourcing means to the creative community and the businesses that use it, and how the model will continue to drive innovation in marketing and branding. Then, they have to suggest a new name for the whole show.
One thousand dollars to the winner. Right here.
“The fact of the matter is that the term ‘crowdsourcing’ has just become too vague,” says GeniusRocket CEO Mark Walsh. “We want a term that describes the power the global creative community can provide, not just a business industry buzzword.”
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