Tuesday, August 18, 2009

Crowdsourcing the message Lotus Knows campaign

Lotus isn't just doing this campaign in a vacuum either, they are going to the community and end-users themselves to come up with all of the best things that Lotus Knows. This is being done through an award-winning Lotus Domino-based third party product called Idea Jam. Idea Jam is a platform to crowdsource ideas. If you've never heard the term crowdsource, Wikipedia defines crowdsourcing as "the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people or community in the form of an open call."
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