Tuesday, August 18, 2009

Small nonprofit uses ‘crowdsourcing’ to attract philanthropy

When it comes to raising money, smaller nonprofits may find it difficult to attract philanthropy. However, some may find that technology can be a great equalizer.That was the case with Critical Exposure, a Washington, D.C.-based nonprofit that has only four staff members. Though it is small, the nonprofit firm was able to raise $15,669 from 614 donors during GlobalGiving’s U.S. Open Challenge. GlobalGiving is an online marketplace that showcases a variety of causes, charities and projects.
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