A driving principle behind co-creation is the idea that as consumers we want things to be done “with us” rather than “at us” or “for us”. It is a principle at work that will drive change across all aspects of our society. Today my blog covers briefly how it will change the way we work.
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Showing posts with label co-creation. Show all posts
Showing posts with label co-creation. Show all posts
Thursday, August 6, 2009
Co-Creation Is Changing The Way We Are Governed
Co-creation and its underlying philosophy of wanting to have things done with us rather than at us are also driving change in the way we want to be governed. The new buzz word here is “Government 2.0” or the Conservative Party’s clumsier version “the post bureaucratic age” where things are not dictated to us from above through “command and control” but are driven up from below through community collaboration and co-creation.
To Learn More Click Here
To Learn More Click Here
Category
co-creation,
marketing,
social media
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