Friday, December 4, 2009

DARPA Balloon Hunt Will Yield Crowdsourcing Insights

In an effort to explore the roles the internet and social networking play when solving broad-scope, time-critical problems, the Defense Advanced Research Projects Agency (DARPA) is challenging groups of Americans to locate 10 moored, eight-foot red weather balloons at 10 fixed locations in the continental US.

Such research could build upon the emerging concept of crowdsourcing, which is already fueling a growing number online business and marketing concepts.

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