Crowdsourcing: MySpace asks fans for help with ad campaign

LONDON - MySpace has become the latest brand to use crowdsourcing for an ad campaign, asking people to submit copy and images that will be broadcast on digital billboards in major cities around the globe. The three-week tie up, called 'Step Up to the Mic', is challenging MySpace members to share their thoughts on a dedicated page hosted by the social media website. Messages, which can up to 50 characters of text with an image, will be sent to Titan Outdoor to broadcast on its network of screens.
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Tweetdeck will Crowdsource Information Filtering

Tweetdeck, the popular, free Twitter client, is expanding its reach to Facebook and MySpace. The new versions of the desktop and iPhone program let you post to all three networks and read feeds from them, all within the same interface. The big idea here, according to Tweetdeck founder Iain Dodsworth, is to make Tweetdeck a more powerful way to keep up with everything — like a web browser for socially distributed information, be it news, memes, or photos. “Instead of just being a Twitter client, we want to be a new type of browser,” Dodsworth said. “Instead of browsing web pages, we want people to use Tweetdeck to consume all different sources of real-time data… [this] is the first step towards that vision.” In addition to the MySpace and Facebook integration, which worked smoothly when we connected multiple accounts, the new Tweetdeck lets you group Facebook friends into subgroups, so you can follow work friends, personal friends and frenemies in separate columns. (Tweetdeck presents your social media feeds as a series of highly configurable columns — essentially, you get one for each account, group or service.)
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Myspace To Crowdsource "Youth Creativity"

In its efforts to step up its offerings in social media domains, MySpace will have its platform redesigned to help young people harness and exhibit their creativity skills, according to sources. MySpace chief exec Owen Van Natta has laid a future roadmap for making the social networking platform a place to show creativity, and along the same line, Van Natta will produce a report intended to reposition the website as a “window for the youth to reflect all their creative talents” within the upcoming four weeks.
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