Monday, June 29, 2009

Target’s Facebook Campaign: Crowdsourcing for Charity

by dean on May 13, 2009

Target, the low cost retailer, bills itself with the tag line “Expect More, Pay Less.” Target is taking this concept one step further in their bid to be the number one social media branded value retailer in the country. Target’s latest social media campaign utilizes Facebook to crowdsource, build their brand, create cause marketing exposure, engage with their audience, and mold their public perception one facebook fan at a time. Here is how they are doing it:

Target’s “Bullseye Gives” Campaign on FacebookTo Learn More Click Here

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