Tuesday, October 20, 2009

Crowdsourcing From Online To Traditional Airwaves

Triton Media Group, which provides programming to 4,500 radio station affiliates, has signed an agreement with Jelli to syndicate two Internet programs on FM and high-def stations. The Top 40 Jelli and the Rock Jelli programs are scheduled to go live across the U.S. early next year. The deal surfaced after Jelli began testing the application with CBS Radio Bay Area affiliate Live 105 KITS a few months ago. The Sunday night Jelli show on Live 105 also led to an agreement with Australian-based Austereo. In November, the station will launch a Hot 30 Jelli show on stations in Sydney, Melbourne, Brisbane, Adelaide and Perth. The stations will broadcast the show on FM and digital radio (DAB+), and it will be available online 24 hours daily. The concept is the brainchild of Jelli co-founders Michael Dougherty and Jateen Parekh. The two set out to reinvent radio by giving terrestrial broadcast stations the ability to crowdsource music, target advertising and provide an outlet for promotions and games. The Internet application provides terrestrial radio stations with a Google-like feel and experience. Run from a server sitting alongside the radio station's digital programming equipment in the broadcast studio, an Internet application allows listeners to take control of the music sent over the airwaves
To Learn More Click Here
Bookmark and Share

No comments:

Post a Comment