Monday, July 27, 2009

Social entrepreneur finds money-making power of crowdsourcing

Entrepreneur stumbles upon moneymaking business tactic. Almost by accident, Andrew Mason has figured out what others wish they could: how to make money from electronic content. Mason's Groupon marketing company has done this through "crowdsourcing," which uses the power of the masses on the Internet. Groupon sends out daily e-mails with a deal that offers a product or service at a discounted price. The business relies on the collective purchasing power of a group of interested consumers, hence the name Groupon. Participating merchants pay a commission, making Groupon profitable at a time when so much Internet content lacks an income stream.
To Learn More Click Here

No comments:

Post a Comment