Wednesday, July 22, 2009 Predicts Crowdsourcing of Flash Games Will Rival Games Studios

In a presentation to Casual Connect (, the annual conference of the casual games industry,'s VP of Games Acquisitions and Advertising Sales, Alex Norstrom, announced the results of the company's global quest to discover and promote games development talent directly from individual developers, alongside 3rd party studios and their in-house team. In the six months since (, the world's leading online skill games company, started scouring the world for developers who can create high-quality games that could be promoted via their distribution network, over 40 games have been created and released, which have been played over 100 million times on 7,000 websites. "When we launched our global talent scouting, we were confident that we would unearth some potential superstars of games development. However, the depth of talent and the success of the games we have jointly created are as good as anything coming out of the studio system," said's Alex Norstrom. "This development and marketing ecosystem is fuelling significant growth for and, as a result, we are stepping up our global efforts and increasing our investment in talent that is based in their bedroom, not in studios."
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