Thursday, November 12, 2009

Crowdsourced: Who's on First?

Crowdsourcing agencies didn't seem at all flummoxed when former Crispin guys John Winsor and Evan Fry and Massive founder Claudia Batten announced that they'd launched the "The world's first creative (ad) agency built on crowdsourcing principles." Probably because they all do different things, and being "first" isn't important, unless you're America and the year is 1969. But various commenters and blogs have bemoaned the agency's "first" claim. Naturally, we're hopping on board to list a bit of what we know. First, a short list of companies operating on the crowdsourcing model:
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