Thursday, January 28, 2010

Crowdsourcing is Broken: How to Fix It

New business models, "mini crowds", and self-respect could mean online communities thrive so client and creative talent benefit alike.The opportunity to tap the power of the crowd has spawned a whole regime of companies that promise to break down barriers and unlock the potential of the masses. But beneath this recent trend lie major fundamental flaws.
Don't get me wrong. This is not another whining diatribe against the perils of crowdsourcing. But without new business models and core principles that leverage these forces in a way that empowers its participants, the opportunity is likely to implode. Those involved need to innovate and start harnessing the crowd in more mutually beneficial (and thus sustainable) ways.
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