Tuesday, January 26, 2010

Waze has enlisted 500,000 users for its crowdsourced driving app

Waze, the company that offers driving directions based on crowdsourced data, is revealing some specific numbers to illustrate its progress. The company just shared its users numbers and also announced its first deal with a map provider.

The company first launched its mobile application in Israel, then moved to the San Francisco Bay Area and beyond last year. (It’s based in Israel and Palo Alto.) Now it has 500,000 users, who contribute to Waze’s data by leaving the application open on their GPS-enabled phones as they drive, feeding map and traffic information back to the application. 5,000 users are more active, making edits to the various maps, and 550 users even more active than that, working as area managers who oversee the editing.

Waze now has maps in 85 countries, chief executive Noam Bardin said. 70 percent of the application’s traffic is coming from the United States, while 19 percent comes from Italy — the dominance of the US makes sense, but Bardin had a harder time explaining why Italy has taken off so strongly
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