Did crowdsourcing break the Toyota story?

None of this, though, can contend with the breakneck, crowdsourced, unmediated reputation-wrecker that is the 140 characters of a tweet. As the recall story exploded last week and I pondered the collapse of the vaunted Toyota Way, I checked the #Toyota Twitter tag frequently. The tweet-rate was blistering: Dozens of new tweets every 30 seconds. Give it half an hour and you had a thousand more. Even the most hardened PR warrior would have looked at that and wet his pants.
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