Showing posts with label crowdspring. Show all posts
Showing posts with label crowdspring. Show all posts
Monday, November 22, 2010
Tuesday, November 9, 2010
Win $300 and design a logo for Trash - A new chain of charity shops
This looks interesting. On crowdspring.com we found a competition to design a logo for a chain of charity stores. It reminds me of The Life and Times of Reginald Perrin and his high concept of Grot. Perhaps it is ingenious. One person’s trash is another person's treasure. Charity shops are the new Neiman Marcus you never know what you will find and although it has all been essentially put in the trash it can so easily be plucked out of the trash and put in zoftic lighting where it truly belongs. Good luck and we will follow crowd spring and its crowd sourcing of a logo design for TRASH.
To Learn More Click Here
To Learn More Click Here
Wednesday, June 30, 2010
Virgin America Flies With V&S on Web
V&S did not use crowdsourcing to create the campaign -- it crafted the work to enable crowdsourcing
Virgin America has rolled out a Web campaign created by crowdsourcing agency Victors & Spoils. The campaign is a promotion designed to draw attention to the carrier's expansion into Toronto, marking the first time the airline has flown outside the U.S. It is centered on a Web contest inviting users to submit video entries to be named "The Virgin America Toronto Provocateur." Contestants will be evaluated based on whether they have the "creativity, talent and vision" to represent the brand in Toronto. The position comes with perks that include free trips on Virgin America for a year. In a twist, V&S did not use crowdsourcing to create the campaign. Rather, it crafted the work to enable crowdsourcing. V&S co-founder Evan Fry said the shop would work both ways with clients to tap into the power of the crowd. "We're an ad agency built on crowdsourcing principles," he said. "We'll use the crowd to come up with ideas, or we'll come up with something that allows people to create ideas." The Boulder, Colo.-based agency bills itself as the first shop to rely on crowdsourcing to get work done. Earlier this month, it launched a TV campaign for Dish Network. The writer and art director on that project requested anonymity because they have day jobs at other agencies. V&S uses its internal database of over 1,000 creatives as a sort of outsourced creative department. For other work, it uses tools like crowdspring to run creative contests.
Critics claim this approach commoditizes creativity. Fry is sympathetic to those concerns, pointing out V&S prefers to pay all participants for their time and ideas.
"We don't like the work-for-free element of it," he said. I agree with people calling it an evil thing. I don't call it evil, but I see where they're coming from." But, he added, the growth of easy-to-use tech tools makes the democratization of creative services inevitable. "We're seeing a lot of interest from a lot of brands," he said. "We're getting a lot of curious brands who have agencies of record and want to do a project with us. They're interested in whether our approach is more nimble and cost effective." For this project, V&S kept the lion's share of the work in-house, with the concept and strategy handled by V&S staffers. The Web work was handled by an outside developer. V&S shot an intro video showing Virgin Group founder Richard Branson randomly dialing hotel guests, introducing himself and trying to get out his pitch for the Toronto ambassador position. Visitors can vote up or down on entries on the Virgin America campaign site, which V&S built on the Google Moderator platform, a free tool for user-contributed questions, ideas and feedback.
To Learn More Click Here
Virgin America has rolled out a Web campaign created by crowdsourcing agency Victors & Spoils. The campaign is a promotion designed to draw attention to the carrier's expansion into Toronto, marking the first time the airline has flown outside the U.S. It is centered on a Web contest inviting users to submit video entries to be named "The Virgin America Toronto Provocateur." Contestants will be evaluated based on whether they have the "creativity, talent and vision" to represent the brand in Toronto. The position comes with perks that include free trips on Virgin America for a year. In a twist, V&S did not use crowdsourcing to create the campaign. Rather, it crafted the work to enable crowdsourcing. V&S co-founder Evan Fry said the shop would work both ways with clients to tap into the power of the crowd. "We're an ad agency built on crowdsourcing principles," he said. "We'll use the crowd to come up with ideas, or we'll come up with something that allows people to create ideas." The Boulder, Colo.-based agency bills itself as the first shop to rely on crowdsourcing to get work done. Earlier this month, it launched a TV campaign for Dish Network. The writer and art director on that project requested anonymity because they have day jobs at other agencies. V&S uses its internal database of over 1,000 creatives as a sort of outsourced creative department. For other work, it uses tools like crowdspring to run creative contests.
Critics claim this approach commoditizes creativity. Fry is sympathetic to those concerns, pointing out V&S prefers to pay all participants for their time and ideas.
"We don't like the work-for-free element of it," he said. I agree with people calling it an evil thing. I don't call it evil, but I see where they're coming from." But, he added, the growth of easy-to-use tech tools makes the democratization of creative services inevitable. "We're seeing a lot of interest from a lot of brands," he said. "We're getting a lot of curious brands who have agencies of record and want to do a project with us. They're interested in whether our approach is more nimble and cost effective." For this project, V&S kept the lion's share of the work in-house, with the concept and strategy handled by V&S staffers. The Web work was handled by an outside developer. V&S shot an intro video showing Virgin Group founder Richard Branson randomly dialing hotel guests, introducing himself and trying to get out his pitch for the Toronto ambassador position. Visitors can vote up or down on entries on the Virgin America campaign site, which V&S built on the Google Moderator platform, a free tool for user-contributed questions, ideas and feedback.
To Learn More Click Here
Saturday, May 15, 2010
Web extra: More Resources for Crowdsourcing
If you’re a small-business owner, your resources are probably limited. The following sites can help you employ crowdsourcing to help with everything from marketing and design to innovation for products and services.
Marketing and Design
RedesignMe
This creative online community with thousands of innovated students, designers and marketers is ready to help you with your ideas. Use RedesignMe for product design, logo design, idea generation or marketing concepts for your company.
crowdSPRING
CrowdSPRING offers logo, graphic design and writing services for small businesses at an affordable price. Post your creative project, creatives submit their ideas, and then you choose the one you like best. Set your own price and deadline. An average project gets more than 100 entries.
Atizo
Atizo connects your business with outside innovators and collaborators to create new ideas and concepts for your company.
Freelancers Platforms
TopCoder
Join a community of competitive software developers, programmers and graphic designers who build software for companies ranging from Fortune 100s to small businesses.
Spudaroo
Use this crowdsourcing site for your copywriting needs. Get your business material professionally produced, including business plans, Web content, presentations and press releases.
Clickworker
Thousands of Clickworkers can assist in the fast and efficient processing of projects for your business.
Open Innovation Software
Imaginatik
This company helps solve your business’s biggest, most important problems, such as boosting revenue growth and profitability, increasing collaboration, maintaining sustainability, and improving processes. It specializes in innovation, idea management and developing methods, processes, and software tools to help your business thrive.
Spigit
Tap into the minds of your employees, customers and partners to help drive the value of your company. Spigit’s innovation management software helps your business improve process efficiencies, decrease time to market, discover subject-matter experts within your organization, and connect people across departmental and geographic boundaries.
Fellowforce
This portal of experts from around the world can help your business with advice and ideas, like giving innovated ideas for a marketing campaign, boosting your company’s PR, and developing products and services.
Intermediary Open Innovation Services
Big Idea Group
This site has an open source network of 13,000 problem solvers and inventors to solve your innovation challenges. It will help develop and execute your innovations and generate ideas in products, services and marketing.
Chaordix
Chaordix is a multipurpose crowdsourcing engine for open innovation, market prediction, brand collaboration, research and discovery for your company.
Peer Production
CrowdSpirit
Involve innovators outside of your business to assist in design for innovative products and services.
To Learn More Click Here
Marketing and Design
RedesignMe
This creative online community with thousands of innovated students, designers and marketers is ready to help you with your ideas. Use RedesignMe for product design, logo design, idea generation or marketing concepts for your company.
crowdSPRING
CrowdSPRING offers logo, graphic design and writing services for small businesses at an affordable price. Post your creative project, creatives submit their ideas, and then you choose the one you like best. Set your own price and deadline. An average project gets more than 100 entries.
Atizo
Atizo connects your business with outside innovators and collaborators to create new ideas and concepts for your company.
Freelancers Platforms
TopCoder
Join a community of competitive software developers, programmers and graphic designers who build software for companies ranging from Fortune 100s to small businesses.
Spudaroo
Use this crowdsourcing site for your copywriting needs. Get your business material professionally produced, including business plans, Web content, presentations and press releases.
Clickworker
Thousands of Clickworkers can assist in the fast and efficient processing of projects for your business.
Open Innovation Software
Imaginatik
This company helps solve your business’s biggest, most important problems, such as boosting revenue growth and profitability, increasing collaboration, maintaining sustainability, and improving processes. It specializes in innovation, idea management and developing methods, processes, and software tools to help your business thrive.
Spigit
Tap into the minds of your employees, customers and partners to help drive the value of your company. Spigit’s innovation management software helps your business improve process efficiencies, decrease time to market, discover subject-matter experts within your organization, and connect people across departmental and geographic boundaries.
Fellowforce
This portal of experts from around the world can help your business with advice and ideas, like giving innovated ideas for a marketing campaign, boosting your company’s PR, and developing products and services.
Intermediary Open Innovation Services
Big Idea Group
This site has an open source network of 13,000 problem solvers and inventors to solve your innovation challenges. It will help develop and execute your innovations and generate ideas in products, services and marketing.
Chaordix
Chaordix is a multipurpose crowdsourcing engine for open innovation, market prediction, brand collaboration, research and discovery for your company.
Peer Production
CrowdSpirit
Involve innovators outside of your business to assist in design for innovative products and services.
To Learn More Click Here
Wednesday, February 10, 2010
Crowdspring.com expanding into promotional copy
CrowdSPRING, an online marketplace where companies get freelance designers from around the world to bid on projects, is expanding into promotional copy. You too could have designed that poster for Judas Priest.
Nestled in a second-floor warehouse space amid meatpacking plants and feet from an elevated train track in Chicago's gritty West Loop, an entrepreneurial company that built its business on creating a novel way for businesses to design materials is launching a new initiative—competitive bidding for promotional copy writing.
What the company, crowdSPRING LLC, is attempting to do is akin to creating an eBay for creative work. The firm bills itself as an online marketplace for graphic and industrial designs. When Barilla needed a new pasta shape and LG needed a phone design, they went to crowdSPRING. And the company has helped hundreds of small businesses buy professional designs, in many cases for hundreds instead of thousands of dollars.
This week, the three-year-old company expands into copy writing. To find artists and writers, companies simply post their jobs at www.crowdspring.com and wait for creative types from around the world to respond. Businesses offer awards anywhere from $100 to tens of thousands for top entries (a 15 percent commission is paid to crowdSPRING).
To Learn More Click Here
Nestled in a second-floor warehouse space amid meatpacking plants and feet from an elevated train track in Chicago's gritty West Loop, an entrepreneurial company that built its business on creating a novel way for businesses to design materials is launching a new initiative—competitive bidding for promotional copy writing.
What the company, crowdSPRING LLC, is attempting to do is akin to creating an eBay for creative work. The firm bills itself as an online marketplace for graphic and industrial designs. When Barilla needed a new pasta shape and LG needed a phone design, they went to crowdSPRING. And the company has helped hundreds of small businesses buy professional designs, in many cases for hundreds instead of thousands of dollars.
This week, the three-year-old company expands into copy writing. To find artists and writers, companies simply post their jobs at www.crowdspring.com and wait for creative types from around the world to respond. Businesses offer awards anywhere from $100 to tens of thousands for top entries (a 15 percent commission is paid to crowdSPRING).
To Learn More Click Here
Friday, November 13, 2009
Victors and Spoils the new crowdsourcing ad agency gets a crowdsourced logo from crowdspring
Victors and Spoils, the new crowdsourcing agency has chosen its final logo from its crowdsourcing competition on crowdspring.com. Onward and upward! I kinda liked the pirate one with overtones of Empire of The Sun meets Somalia pirates...but this looks great...power to the people, no kidding...
To Learn More Click Here
Thursday, November 12, 2009
Saturday, September 26, 2009
Francesco D’Orazio on outsourcing to the masses...
Barely a day goes by without a website, campaign or competition cropping up, promising to harness the collective wisdom of crowds – the likes of you and me – for the benefit of brands. brand-e spoke to Francesco D’Orazio, md of crowdsourcing and co-creation specialists Face Wired to get the skinny.Firstly, for those who have been living under a rock this summer, what exactly do we mean by crowdsourcing?
Well, there are a number of definitions and, depending on your speciality, it may vary slightly. Essentially, it’s when a company broadcasts a problem to a crowd instead of getting one or two experts to work on solutions. It’s outsourcing to the masses - the key elements for most forms of crowdsourcing are peer-reviewed collaboration and bottom-up idea generation. What are the benefits to brands in going down this route? It’s a very productive way of using crowds. Crowdsourcing, in one form or another, has been around for about 15 years, but with social media, brands have found a way of harnessing crowd creativity on a much larger scale. And there is huge value for brands in this method. They get a global, diversified crowd, a wider range of talent, rich spontaneous insights - plus it’s cost effective, and it provides great word-of-mouth for the brand. Sounds like a marketing director’s dream. Are there no drawbacks? Crowdsourcing by itself is a bit limited, you need a top-down approach to counteract it – there has to be some way to funnel the data and ideas generated. Plus, crowdsourcing tends to be more of a vertical process, there is lax collaboration - the best solutions come when people are allowed and encouraged to build on each other’s ideas. Also, because crowdsourcing is not targeted, brands cannot afford to give too much away about company strategy, meaning briefs can be somewhat limited in detail. Are there workarounds? When we work with brands we use a process called co-creation. It’s phase two, after crowdsourcing. It’s a way of brands collaborating directly with selected people from the crowdsourcing phase, to respond to a brief. Rather than conversing with 5,000 people as they would in crowdsourcing, they are talking to 20 to 25 highly targeted individuals through on- and offline activity. Co-creation provides the strong, strategic thinking that is missing from crowdsourcing.It gives a more direct communication between brand and consumer? Exactly. Somebody has always played the role of middleman between brands and consumers, be it agencies or experts. Social media has exposed the flaws in that system and brands have realised the need to have a continuous, ongoing relationship with the consumer. The cartel of media owners, agencies and brands that has existed up till now has been blown open. Brands now know they have to put consumers and online communities at the heart of what they do.
Does that mean brands relinquishing more control? It’s not about handing over control, it’s about collaborating. If brands open up too much, they lose control of consumer expectations, which is the most dangerous thing that can happen. People start expecting things that there is no chance the brand can deliver. Giving up too much control will eventually lead to a backlash from the consumer. There is an abundance of platforms offering crowdsourced solutions: crowdSPRING, 99 Designs, Zopa and Mofilm.comspring to mind. Is this a real shift in advertising, or is it simply an ad fad? These kinds of sites will have an impact on the number of creatives hired by agencies long term. It makes sense for brands and agencies to rebalance and redistribute the roles within their organisations, but it would be a mistake for people to put too much emphasis on crowdsourcing. There will always be a need for people with expertise to provide top-down analysis of the ideas generated. Crowdsourcing will still exist in five years time but I think most of these sites will have disappeared - most likely, one or two will hold a monopoly.
To Learn More Click Here
Well, there are a number of definitions and, depending on your speciality, it may vary slightly. Essentially, it’s when a company broadcasts a problem to a crowd instead of getting one or two experts to work on solutions. It’s outsourcing to the masses - the key elements for most forms of crowdsourcing are peer-reviewed collaboration and bottom-up idea generation. What are the benefits to brands in going down this route? It’s a very productive way of using crowds. Crowdsourcing, in one form or another, has been around for about 15 years, but with social media, brands have found a way of harnessing crowd creativity on a much larger scale. And there is huge value for brands in this method. They get a global, diversified crowd, a wider range of talent, rich spontaneous insights - plus it’s cost effective, and it provides great word-of-mouth for the brand. Sounds like a marketing director’s dream. Are there no drawbacks? Crowdsourcing by itself is a bit limited, you need a top-down approach to counteract it – there has to be some way to funnel the data and ideas generated. Plus, crowdsourcing tends to be more of a vertical process, there is lax collaboration - the best solutions come when people are allowed and encouraged to build on each other’s ideas. Also, because crowdsourcing is not targeted, brands cannot afford to give too much away about company strategy, meaning briefs can be somewhat limited in detail. Are there workarounds? When we work with brands we use a process called co-creation. It’s phase two, after crowdsourcing. It’s a way of brands collaborating directly with selected people from the crowdsourcing phase, to respond to a brief. Rather than conversing with 5,000 people as they would in crowdsourcing, they are talking to 20 to 25 highly targeted individuals through on- and offline activity. Co-creation provides the strong, strategic thinking that is missing from crowdsourcing.It gives a more direct communication between brand and consumer? Exactly. Somebody has always played the role of middleman between brands and consumers, be it agencies or experts. Social media has exposed the flaws in that system and brands have realised the need to have a continuous, ongoing relationship with the consumer. The cartel of media owners, agencies and brands that has existed up till now has been blown open. Brands now know they have to put consumers and online communities at the heart of what they do.
Does that mean brands relinquishing more control? It’s not about handing over control, it’s about collaborating. If brands open up too much, they lose control of consumer expectations, which is the most dangerous thing that can happen. People start expecting things that there is no chance the brand can deliver. Giving up too much control will eventually lead to a backlash from the consumer. There is an abundance of platforms offering crowdsourced solutions: crowdSPRING, 99 Designs, Zopa and Mofilm.comspring to mind. Is this a real shift in advertising, or is it simply an ad fad? These kinds of sites will have an impact on the number of creatives hired by agencies long term. It makes sense for brands and agencies to rebalance and redistribute the roles within their organisations, but it would be a mistake for people to put too much emphasis on crowdsourcing. There will always be a need for people with expertise to provide top-down analysis of the ideas generated. Crowdsourcing will still exist in five years time but I think most of these sites will have disappeared - most likely, one or two will hold a monopoly.
To Learn More Click Here
Friday, September 25, 2009
Crowdsourcing: 5 Reasons It's Not Just For Startups Any More
Next-generation enterprises looking to drive efficiency and innovation have recently been able to tap into online communities to offload work. For the first time since outsourcing became prevalent in the 90s -- making it easier to move tasks out to partners that could do something better or more cheaply than you could -- businesses now have a new, potent, and often far cheaper option thanks to the Web. Frequently referred to as crowdsourcing, and a darling of the Web 2.0 industry, it has recently come of age as the tools and marketplaces for on-demand work capacity on the network have expanded far beyond the early volunteer communities that originally proved out the concepts. These pioneers, which include the world of open source software and online services such as YouTube and Threadless, get most of their value from a large group of people or community through the simple use of an open invitation.
How Crowdsourcing Works...
To Learn More Click Here
How Crowdsourcing Works...
To Learn More Click Here
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