Monday, September 7, 2009

5 Ways to Attract and Empower Your Crowd

Every few days, I get an email asking this question: “I have this awesome idea to help X, but I’m not sure what direction to take. Do I open things up to the crowd to collaborate and target a mass audience? Or do I put everything together myself and target a specific group?” This is a question everyone from the biggest brand to the smallest start-up is asking: should you go with the crowd or should you go niche?
But before you make a decision, let’s take a look at these paths and what they offer.
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