Monday, September 14, 2009

Time to crowdsource that baby bottle

Tot sourcing. German baby brand MAM has launched a crowdsourcing contest, Feel Good Style, to get ideas for looks for bottles and dummies. Designers need to get their hands on a MAM pack to create their images for the brand’s 2010 Online Shop Collection – each participant can submit as many as five designs. As usual in such crowdsourcing competitions, consumers get to vote on submissions and select a shortlist of 15 designs. A MAM jury will choose the three winners, with a top prize of €900 up for grabs.
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