Tuesday, September 29, 2009

The Myth of Crowdsourcing

In this article Dan Woods a journalist from Forbes.com sets out why the theory of crowdsourcing is a delusional concept and the only true crowdsourcing company out there is Jigsaw...Read it and see if you agree. He cites the individual, for example, Steve Jobs over the crowd's input. Dan says...

Crowds don't innovate--individuals do. The recent coverage of the $1 million Netflix prize was rightly heralded as a victory for crowdsourcing. The competition was designed to create a better algorithm for recommending films. But in the popular press, and in the minds of millions of people, the word crowdsourcing has created an illusion that there is a crowd that solves problems better than individuals. For the past 10 years, the buzz around open source has created a similar false impression. The notion of crowds creating solutions appeals to our desire to believe that working together we can do anything, but in terms of innovation it is just ridiculous. There is no crowd in crowdsourcing. There are only virtuosos...
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