Thursday, September 10, 2009

A great take on Crowdsourcing by Alex Bogusky

We recently crowdsourced a logo design for Brammo. They are a brilliant bunch of folks making electric motorcycles. We received over seven hundred submissions which I think blew everybody’s mind involved. But when I think about myself as a young designer who had to make up fake projects to work on anything remotely as cool as motorcycle company logo it makes sense. The idea that I could have access and an even playing field -- plus I could make 950 dollars more than the lady who designed the Nike logo -- would have had me designing in my sleep.
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